Raising Superstars, an early childhood EdTech company offering activity-based educational videos that empower parents to engage and teach children aged 0-6, has raised $2 million in its pre-Series A round led by BLinC Invest, a venture capital fund focused on investing in the EdTech and FinTech space. The Mumbai-based startup has made its first institutional round with this investment.
According to the company, the fresh capital will be utilized to broaden its management team, increase its global presence by localizing content, and invest in its technology.
Founded in 2020 by Raghav Himatsingka, a Stanford University alumnus and former co-founder of Truckola Technologies, and Shraddha Himatsingka, a Leeds University alumna and former parents’ consultant, Raising Superstars conceived pedagogy for early childhood development focuses on nurturing positive relationships and a conducive environment for the child’s learning and growth. It claims to have over 500,000 parents as customers and has a presence in over 150 countries with a strong growth trajectory.
Speaking about the fundraising, Co-founder & CEO of Raising Superstars, Raghav Himatsingka, said:
This fundraising is an important milestone for us because it will help us expand our offerings (both vertically and horizontally) and serve our customers better around the world. We thank the BLinC Invest team for expressing confidence in our product. We are excited about what lies ahead.
Raising Superstars via “The Prodigy Framework” focuses on five learning objectives for the holistic development of child-like Intelligence, creativity, athleticism, the P-sense and the moral code with demonstrable and tangible results in each area. It aims to make it easy, convenient and fun for all parents to use the Framework and derive actual, real-world outcomes for the next generation of kids.
Founder & MD of BLinC Invest, Amit Ratanpal, commented:
The Early Childhood Care and Education report 2021 by BLinC Invest depicts a tremendous opportunity in this sector. We believe that Raising Superstars has created a new category in Early Childhood Development by providing a well-researched pedagogy for overall brain development in children between the age group of 0 to 6 years. Our research shows that the activities created by Raising Superstars for early brain development are profoundly engaging and will contribute to the student’s future success in school, the workplace, and beyond.
The platform has created an app – “Prodigy Baby” – amongst the top 3 Parenting App on the Play Store and a featured app on iOS App Store. It demonstrates various activities to be performed by parents for their babies, toddlers, and kids without any screen time for the child and with no pressures of any testing or benchmarking. The activities take less than 5 minutes a day but may lead to superior long-term developmental benefits for the child. In addition to this, parents also receive home activity kits, including colourful booster cards, reading material, memory cards, etc. Raising Superstars has launched a series of products ranging from 5 days to 6 months to which parents can subscribe.